“Four times as many people┬áread captions as read body copy”

David Ogilvy

On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money.

David Ogilvy

When I write an advertisement, I dont want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product.

David Ogilvy

CAPITAL LETTERS ARE MUCH HARDER TO READ, PROBABLY BECAUSE WE LEARN TO READ in lower case.

David Ogilvy