This Infographic was released a few weeks ago but I’ve mentioned it enough times to people that I thought it was worth adding to the blog. Keep in mind that these are US based Keyword & Cost Per Click statistics so we’re not looking at the same level of competition per keyword for domestic advertising...
For those in Australia, you might have seen the recent news story where 670,000 Australians failed to hit ‘Submit’ after completing their Census form online – because the Call to Action wasn’t clear. The next day when a friend told me about this I had to google it (of course) only to see this ad...
Do you have a Control Ad that no matter how much you split test, you just can't seem to beat?I have adapted a technique from Marketing Psychologist Glenn Livingston, that involves using Adwords, a Landing Page and the KISSinsights survey tool to beat long-standing Controls.