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Intentional

Purpose Per Click
Quote: Seth Godin on starting

“Every great band started off playing covers” Seth Godin

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Arbitrage

Arbitrage exists when information in one market can be used to your advantage in another market before the general public are aware of the imbalance.   Arbitrage is perhaps most famously used by stock market and currency traders as they make advantageous trades based on the sentiment at the close of one market before trading...

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Quote: Eben Pagan on getting inside the mind of your customer

If you can describe the prospects problem better than they can, they will automatically and unconsciously ascribe you with the solution. Eben Pagan

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[Video] How to get 15% more Conversions for 35% less: SNDS

Last month, Google quietly rolled out a significant new feature to Adwords: SNDS. It is Google's answer to Search Advertisers who would like some of the extra benefits from display but can't be bothered building out and performancing Display Campaigns. It is also proof that Google continues to suffer from terrible naming syndrome.

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[Video] TEDx: The Future of Search (Advertising)

In this TEDx talk, SEO Marcus Tandler looks at the history of Search and extrapolates based on what has happened up to now. Some great insights shared and for those reading between the lines, inside the future of Google Search lies the future of Adwords. How does this change your Adwords advertising?

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[Video] How Tim Ferriss used Adwords to sell 1.35m copies of ‘The 4 Hour Work Week’

28 November 2013

Tim Ferriss famously used Adwords to split test the name of the book that would eventually become 'The 4 Hour Work Week'. While writing the book he ran a $200 Adwords campaign rotating 6 different ads each containing potential book titles, including ...

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Quote: Wyatt Woodsmall on introducing anything new

People want to be affirmed in what they already know. Instead of teaching something new, connect two things they already know in a way they’ve never connected before. – Wyatt Woodsmall

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[Film] Art & Copy

As I was doing some research for an upcoming speaking engagement, I discovered that one of my favourite advertising documentaries, Art & Copy by Doug Pray, is available online to watch on vimeo (whether legally or not is another question!).

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Quotes: David Ogilvy on Copywriting Headlines

On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. David Ogilvy

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[Infographic] The impact of Ads on Mobile

As every Adwords account around Australia comes to terms with the Enhanced upgrade d-day on Monday 22, its worthwhile knowing the impact that Adwords Ads has on Mobile devices. Google recently did a second Search Ads Pause Study, this time specifically on Mobiles to find out: “If I’m already ranking organically on mobile, what difference...

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What makes ads worth spreading?

As much as Adwords is an incredible advertising delivery mechanism, it can only ever be as good as your advertising itself. In this video Youtube and TED asks the creators of some of the most popular viral videos of last year the question: "What makes ads worth spreading?"

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[Infographic] How the Adwords auction works

Interesting Infographic from Wordstream on how the Adwords auction works. If you’re interested in learning more, watch this youtube video with Google’s Chief Economist, Hal Varian.

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Art, Copy & Code – the advertising revolution of our generation

A few years ago, one of my favourite feature length documentaries was released.
Called "Art & Copy", this documentary walked us through some of the most iconic advertising of the past few decades - revealing how revolutionary it was for both the Artist and Copywriter to come together creatively to influence and persuade our thinking.

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4 Man Intensive, Hong Kong with Perry Marshall

An Irishman, German and Scotsman who live in Thailand; an American who lives in Spain, a London born Malaysian-Chinese and a German who lives in Australia all walk into a boardroom in Hong Kong ... ...for Perry Marshall's famous 2 day, '4 Man Intensive'.

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Quotes: David Ogilvy on creativity and sales

When I write an advertisement, I dont want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product. David Ogilvy

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[Video] Google announces Adwords Enhanced Campaigns

Today, Google announces Enhanced Campaigns for Adwords. In a nutshell Enhanced Campaigns allows the advertiser to show different ads to the same user - depending on the context (location, device, and time of day) of where/how the user is searching.

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Quotes: Eben Pagan on Value

You will only ever be paid for the value you create – from the customer’s perspective. Eben Pagan

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