“Every great band started off playing covers” Seth Godin
Arbitrage exists when information in one market can be used to your advantage in another market before the general public are aware of the imbalance. Arbitrage is perhaps most famously used by stock market and currency traders as they make advantageous trades based on the sentiment at the close of one market before trading...
If you can describe the prospects problem better than they can, they will automatically and unconsciously ascribe you with the solution. Eben Pagan
Last month, Google quietly rolled out a significant new feature to Adwords: SNDS.It is Google's answer to Search Advertisers who would like some of the extra benefits from display but can't be bothered building out and performancing Display Campaigns.It is also proof that Google continues to suffer from terrible naming syndrome.
In this TEDx talk, SEO Marcus Tandler looks at the history of Search and extrapolates based on what has happened up to now.Some great insights shared and for those reading between the lines, inside the future of Google Search lies the future of Adwords.How does this change your Adwords advertising?
28 November 2013
Tim Ferriss famously used Adwords to split test the name of the book that would eventually become 'The 4 Hour Work Week'.While writing the book he ran a $200 Adwords campaign rotating 6 different ads each containing potential book titles, including ...
People want to be affirmed in what they already know. Instead of teaching something new, connect two things they already know in a way they’ve never connected before. – Wyatt Woodsmall
As I was doing some research for an upcoming speaking engagement, I discovered that one of my favourite advertising documentaries, Art & Copy by Doug Pray, is available online to watch on vimeo (whether legally or not is another question!).
On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. David Ogilvy
As every Adwords account around Australia comes to terms with the Enhanced upgrade d-day on Monday 22, its worthwhile knowing the impact that Adwords Ads has on Mobile devices. Google recently did a second Search Ads Pause Study, this time specifically on Mobiles to find out: “If I’m already ranking organically on mobile, what difference...
As much as Adwords is an incredible advertising delivery mechanism, it can only ever be as good as your advertising itself.In this video Youtube and TED asks the creators of some of the most popular viral videos of last year the question:"What makes ads worth spreading?"
Interesting Infographic from Wordstream on how the Adwords auction works. If you’re interested in learning more, watch this youtube video with Google’s Chief Economist, Hal Varian.
A few years ago, one of my favourite feature length documentaries was released.
Called "Art & Copy", this documentary walked us through some of the most iconic advertising of the past few decades - revealing how revolutionary it was for both the Artist and Copywriter to come together creatively to influence and persuade our thinking.
An Irishman, German and Scotsman who live in Thailand; an American who lives in Spain, a London born Malaysian-Chinese and a German who lives in Australia all walk into a boardroom in Hong Kong ......for Perry Marshall's famous 2 day, '4 Man Intensive'.
When I write an advertisement, I dont want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product. David Ogilvy
Today, Google announces Enhanced Campaigns for Adwords.In a nutshell Enhanced Campaigns allows the advertiser to show different ads to the same user - depending on the context (location, device, and time of day) of where/how the user is searching.
You will only ever be paid for the value you create – from the customer’s perspective. Eben Pagan