For a company that makes its billions from advertising, the Google Grant is possibly the worst advertised marketing service available today.
In summary, the Google Grant:
* Gives Non-Profits $10,000 of free Google Search Ads every month
* Has a maximum Cost Per Click bid of $2.00 (previously $1.00)
* Can be upgraded to GrantsPro which provides ...
If we only ever cater to people's whats-in-it-for-me filter, won't we just be feeding an ever increasingly self-centered consumerist society?
In the one-way, broadcast Industrial Age, the answer is yes.
The opportunity that the Connection Economy brings is...
60 years ago today, a certain Steve Paul Jobs was born.
As I write this blog post on my Macbook tethered to my iPhone, its clear that this man I've never met from halfway across the globe has somehow managed to influence my life.
As incredible as his creations are, perhaps the biggest gift he gave the world was ...
Most businesses are consumed with one question:
"How can we sell more widgets to more people at less cost to us?"
This single question has driven scale, innovation and profits since the start of the Industrial Age and inevitably leads to a second Industrial Age question ...
In the past, value was added in being the Middle Man - the one who connects large scale supply with volume demand.
Some supply chains even have multiple Middle Men, each adding their margin to the cost of goods.
However in today's economy where everyone is connected, technology now advantages suppliers to bypass middle men and ...
Every 5 year old is an artist - they can't help but create, explore, experiment, adapt.
By the time they are 10, few believe they are artists anymore thanks to a school system skewed towards rewarding intelligence and killing creativity.
On the one hand, I'm talking about kids and the school system, but I'm actually talking about ...
Toile is the word used by dressmakers & costume designers to describe the first wearable prototype of their design.
Just like prototyping in any industry, there is a journey from Toile to finished product - a journey of trials, failures, successes and unexpected discoveries.
And therein lies the art of this craft: on this journey, what do you say 'yes' to and what do you say 'no' to... and why?
Just as video killed the radio star, so too has YouTube killed the video star.
Back in 1981, MTV launched and provided a generation with a whole new way of experiencing music - 24/7 music videos.
The music video irrevocably changed the way artists got surfaced - music was now no longer for the ears, but now for the eyes also.
When YouTube launched, it changed the game for 'artists' in every field ...
I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed. - Michael Jordan
Every year, social media has given every brand at least 365 opportunities to 'take a shot' in front of ...
Curiously, while doing Adwords marketing for certain clients, we get to see what the market is searching for on other platforms.
In the social media space, a classic example is where we see (and have to negative) an un-ending stream of queries around:
* How to buy fans
* Apps that get followers
* Tricks to get fans
* Instant followers
* Followers hacks, etc, etc
Whoever has will be given more and they will have an abundance. Whoever who does not have, even what they have will be taken from them - Matthew 25:29
Every day we see the 80/20 rule at work inside our client's advertising accounts.
Firstly it's already fascinating that this principle holds true, regardless of client or industry.
What's even more fascinating is that ...
Our brains are bombarded with 11 million bits of data every second.
The only way we cope with such a barrage of information is for our brains to be constantly tuned to one radio station: Wii-FM, or, What's in it for me?
Traditional, one way broadcast industrial marketing relied on The Plan.
The Plan was the bible that was prepared months in advance of launch, that everyone was working towards and from which there was no deviation.
This is all well and good... unless The Plan itself is wrong...
In my first paid online marketing role for a local architectural firm, I blogged about the unattainable Quality, Speed, Cost triangle.
Namely, that as a client engaging our services, you can have any two of the three, but you must choose ...
Fashion does provide extra added value to clothing, but the additional elements exist only in people's imaginations and beliefs. Fashion is not visual clothing but is the invisible elements included in clothing. - Yuniya Kawamurra
This post was provoked by fashion activist, Adele Varcoe ...
Industrial Age marketing thinks in Reach - the number of people potentially exposed to your message.
Reach on TV was estimated by Neilson ratings based on a small population of survey participants. Reach on magazines and newspapers was based on the number of issues sold multiplied by a factor to take into account that a newspaper/magazine can be viewed by more than one person.
This Reach only counted the maximum potential eyeballs, but could never tell you ...