Adam Sugihto

Before you pay for clicks: Step 10

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Adam Sugihto

Founder & Flight Director Adam has ridden the web wave all the way from inception – ‘surfing the…

Case Study: Thankyou

Thankyou enlisted Intentional to help them with the launch of Chapter One; a story of epic proportions. With a sales target of epic proportions!

Case Study: The 5TH

The Challenge Intentional was chosen as the advertising partner to help drive consistent sales for The 5TH. Employing…

Before you pay for clicks: Step 9

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Case Study: Wrightsock

Challenge: PJS is a distributor of on trend outdoor products. They are a dynamic and innovative business, with…

Case Study: Le Rose

The Challenge Le Rose is an online retailer, specialising in robes and gifts for brides and bridesmaids. After…

Quote: Social Media Knowledge

Having trained the marketing teams of leading blue chips like BMW, Ralph Lauren & Bacardi-Ricard in both the…

Bakers Delight

The Challenge Baker’s Delight enlisted Intentional to help acquire new Franchisees into the Bakers Delight family via Paid…

Quote: Opportunity International Australia

We work with Intentional on digital Brand Campaigns and Fundraising initiatives to extract the maximum value out of…

Before you pay for clicks: Step 8

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Before you pay for clicks: Step 7

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Before you pay for clicks: Step 6

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Before you pay for clicks: Step 5

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Glossary: Content Exclusions

Definition Content Exclusions, formerly Site Category Exclusions, is less about placement targeting and more about Brand Safety. Here…

Glossary: Customer Match

Definition Customer Match refers to the ability inside the Adwords platform to upload a list of user details…

Glossary: Similar Audiences

Definition Similar Audiences refers to the audiences automatically generated inside the Adwords platform from Audiences you have previously…

Glossary: Remarketing

Definition Remarketing refers to the ability to target users who have already interacted with your brand – whether…

Glossary: Topic Targeting

Definition Topic targeting leans on Google’s enormous indexing database to web pages and apps that are associated with…

Glossary: Managed Placements

Definition Along with Content Keyword targeting, Managed Placements is probably one of the oldest forms of targeting still…

Glossary: Affinity Audiences

Definition Affinity Audience targeting leans on Google’s enormous cookie database to target users who have an interest with…

Glossary: In Market Audiences

Definition In-Market Audience targeting uses signals from visitor browsing behaviour. Once a users’ browsing behaviour for a particular…

Glossary: Content Keyword Targeting

Definition Content Keyword targeting, originally known as Contextual Keyword targeting, was the original targeting type for the Display…

Glossary: Audience Keyword Targeting (DSK)

Definition Formally known as Display Select Keywords (DSK), Audience Keyword targeting is a blurring of the line between…

Glossary: Programmatic, Artificial Intelligence and Machine Learning

Definition Because of the mountains of data now available, perhaps the biggest digital advertising buzzwords of recent times…

Glossary: Attribution

Definition When Intentional first started in 2010, the digital climate was very different. Back then, all of us…

Glossary: Single Source of Truth

Definition When Intentional first started in 2010, there was only really one digital advertising channel of worth (at…

Glossary: CPA

Definition CPA is an acronym for Cost per Acquisition. Every time a user reaches a Conversion point, this…

Glossary: Spend

Definition Ad Spend is simply the amount of money directed towards advertising for a particular period of time….

Glossary: ROAS / VOAS

Definition Return on Ad Spend (ROAS) and Value on Ad Spend (VOAS) both refer to the same thing…

Glossary: Conversion Value

Definition Conversion Value refers to the Dollar Value that each website Conversion point is worth to you. This…

Glossary: Conversions

Definition Conversions are important milestones that signify to you that visitors on your website have taken actions that…

Glossary: Impression Share

Definition Impression Share refers to the percentage of Ad Impressions your Brand received for targeting your are purchasing….

Glossary: The Marketing Funnel

Definition The classic Marketing Funnel refers to where a consumer may be in their journey to being a…

Glossary: RLSA

Definition A terrible acronym, but a powerful feature, Remarketing Lists for Search Ads (RLSA) are the ability to…

Glossary: Negativing, Positiving & Sculpting

Definition Negativing, Positiving and Sculpting are regular maintenance activities taken on accounts in order to maximise performance.  …

Single Keyword Ad Groups

Definition SKAGs (Single Keyword Ad Groups) is a term you may hear us talking about at Intentional. This…

Glossary: Line of Sight

Definition Line of Sight is a phrase you’ll often hear us talking about at Intentional. The origin of…

Glossary: Organic vs Paid Search Results

Definition Paid Search results are those listings that appear at the top of the Search Engine Results Page…

Glossary: Competitor Campaigns

Definition Competitor Campaigns refer to when a Brand buys their Competitor’s Brand terms as keywords. Reasons for buying…

Glossary: Unbranded Search

Definition Unbranded Search refers to when a Brand buys general, non-Brand keywords. Reasons for buying Unbranded Search keywords…

Glossary: Branded Search

Definition Branded Search refers to when a Brand shows Search ads against its own Branded keywords . Reasons…

Before you pay for clicks: Step 4

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Chris Fraser

Partner & Mission Director Chris straddles either side of being a Gen X & Millennial. Spending the first…

Case Study: Canon

The Challenge Intentional collaborated with Pictureworks Group & Canon Australia to launch the world’s first range of Personalised…

Before you pay for clicks: Step 3

In this 10 part series, we are exploring 10 steps you can take to get your digital house…

Before you pay for clicks: Step 2

When we measure something, now we not only have a reality of where we are and have a…

Before you pay for clicks: Step 1

Begin with the end in mind – Stephen Covey   DIY Digital Audit: 10 steps to get your…

Google Display Network goes AI

* This article originally appeared on smk.co – as one of our resident guest blog posts. In September,…

[Video] Bitcoin, Blockchain and disrupting Digital Advertising: Part 2

This week, we continue our exploration with Part 2 of: how Bitcoin & Blockchain technologies are threatening to disrupt the Digital Advertising space.

Once again, this was a talk I gave at the Melbourne chapter of Web Analytics Wednesday, this is skewed towards Analytics professionals – however there’s more than enough in here for anyone involved in Digital Advertising …