Before you pay for clicks: Step 10
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Adam Sugihto
Founder & Flight Director Adam has ridden the web wave all the way from inception – ‘surfing the…
Case Study: Thankyou
Thankyou enlisted Intentional to help them with the launch of Chapter One; a story of epic proportions. With a sales target of epic proportions!
Case Study: The 5TH
The Challenge Intentional was chosen as the advertising partner to help drive consistent sales for The 5TH. Employing…
Before you pay for clicks: Step 9
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Case Study: Wrightsock
Challenge: PJS is a distributor of on trend outdoor products. They are a dynamic and innovative business, with…
Case Study: Le Rose
The Challenge Le Rose is an online retailer, specialising in robes and gifts for brides and bridesmaids. After…
Quote: Social Media Knowledge
Having trained the marketing teams of leading blue chips like BMW, Ralph Lauren & Bacardi-Ricard in both the…
Bakers Delight
The Challenge Baker’s Delight enlisted Intentional to help acquire new Franchisees into the Bakers Delight family via Paid…
Quote: Opportunity International Australia
We work with Intentional on digital Brand Campaigns and Fundraising initiatives to extract the maximum value out of…
Before you pay for clicks: Step 8
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Before you pay for clicks: Step 7
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Before you pay for clicks: Step 6
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Before you pay for clicks: Step 5
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Glossary: Content Exclusions
Definition Content Exclusions, formerly Site Category Exclusions, is less about placement targeting and more about Brand Safety. Here…
Glossary: Customer Match
Definition Customer Match refers to the ability inside the Adwords platform to upload a list of user details…
Glossary: Similar Audiences
Definition Similar Audiences refers to the audiences automatically generated inside the Adwords platform from Audiences you have previously…
Glossary: Remarketing
Definition Remarketing refers to the ability to target users who have already interacted with your brand – whether…
Glossary: Topic Targeting
Definition Topic targeting leans on Google’s enormous indexing database to web pages and apps that are associated with…
Glossary: Managed Placements
Definition Along with Content Keyword targeting, Managed Placements is probably one of the oldest forms of targeting still…
Glossary: Affinity Audiences
Definition Affinity Audience targeting leans on Google’s enormous cookie database to target users who have an interest with…
Glossary: In Market Audiences
Definition In-Market Audience targeting uses signals from visitor browsing behaviour. Once a users’ browsing behaviour for a particular…
Glossary: Content Keyword Targeting
Definition Content Keyword targeting, originally known as Contextual Keyword targeting, was the original targeting type for the Display…
Glossary: Audience Keyword Targeting (DSK)
Definition Formally known as Display Select Keywords (DSK), Audience Keyword targeting is a blurring of the line between…
Glossary: Programmatic, Artificial Intelligence and Machine Learning
Definition Because of the mountains of data now available, perhaps the biggest digital advertising buzzwords of recent times…
Glossary: Attribution
Definition When Intentional first started in 2010, the digital climate was very different. Back then, all of us…
Glossary: Single Source of Truth
Definition When Intentional first started in 2010, there was only really one digital advertising channel of worth (at…
Glossary: CPA
Definition CPA is an acronym for Cost per Acquisition. Every time a user reaches a Conversion point, this…
Glossary: Spend
Definition Ad Spend is simply the amount of money directed towards advertising for a particular period of time….
Glossary: ROAS / VOAS
Definition Return on Ad Spend (ROAS) and Value on Ad Spend (VOAS) both refer to the same thing…
Glossary: Conversion Value
Definition Conversion Value refers to the Dollar Value that each website Conversion point is worth to you. This…
Glossary: Conversions
Definition Conversions are important milestones that signify to you that visitors on your website have taken actions that…
Glossary: Impression Share
Definition Impression Share refers to the percentage of Ad Impressions your Brand received for targeting your are purchasing….
Glossary: The Marketing Funnel
Definition The classic Marketing Funnel refers to where a consumer may be in their journey to being a…
Glossary: RLSA
Definition A terrible acronym, but a powerful feature, Remarketing Lists for Search Ads (RLSA) are the ability to…
Glossary: Negativing, Positiving & Sculpting
Definition Negativing, Positiving and Sculpting are regular maintenance activities taken on accounts in order to maximise performance. …
Single Keyword Ad Groups
Definition SKAGs (Single Keyword Ad Groups) is a term you may hear us talking about at Intentional. This…
Glossary: Line of Sight
Definition Line of Sight is a phrase you’ll often hear us talking about at Intentional. The origin of…
Glossary: Organic vs Paid Search Results
Definition Paid Search results are those listings that appear at the top of the Search Engine Results Page…
Glossary: Competitor Campaigns
Definition Competitor Campaigns refer to when a Brand buys their Competitor’s Brand terms as keywords. Reasons for buying…
Glossary: Unbranded Search
Definition Unbranded Search refers to when a Brand buys general, non-Brand keywords. Reasons for buying Unbranded Search keywords…
Glossary: Branded Search
Definition Branded Search refers to when a Brand shows Search ads against its own Branded keywords . Reasons…
Before you pay for clicks: Step 4
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Chris Fraser
Partner & Mission Director Chris straddles either side of being a Gen X & Millennial. Spending the first…
Case Study: Canon
The Challenge Intentional collaborated with Pictureworks Group & Canon Australia to launch the world’s first range of Personalised…
Before you pay for clicks: Step 3
In this 10 part series, we are exploring 10 steps you can take to get your digital house…
Before you pay for clicks: Step 2
When we measure something, now we not only have a reality of where we are and have a…
Before you pay for clicks: Step 1
Begin with the end in mind – Stephen Covey DIY Digital Audit: 10 steps to get your…
Google Display Network goes AI
* This article originally appeared on smk.co – as one of our resident guest blog posts. In September,…
[Video] Bitcoin, Blockchain and disrupting Digital Advertising: Part 2
This week, we continue our exploration with Part 2 of: how Bitcoin & Blockchain technologies are threatening to disrupt the Digital Advertising space.
Once again, this was a talk I gave at the Melbourne chapter of Web Analytics Wednesday, this is skewed towards Analytics professionals – however there’s more than enough in here for anyone involved in Digital Advertising …
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