As digital marketers today, we’re so focussed on our (hopefully positive) numbers eg. Subscribers, Click Through Rate, Conversion Rate etc, that we forget that for the first time in marketing history, consumers can now vote on your content and ads …
As a business grows, its tempting to keep bolting on more products and services, as we recognise more and more market needs. Before too long, what starts out as a ‘Specialist’ business ends up being ‘Full Service’.
The problem with being Full Service isn’t the model itself – its that the environment has shifted around it.
Today, every business is becoming more and more reliant on …
The other day my mum, the queen of random, asked me “Do I need a Fitbit? Everyone’s got one…”
I began looking around and noticing that she was right, the tipping point of wearable tech has happened. Thousands upon thousands of people collecting data, daily, on how many steps (or swings of their arm) they are taking. We live in an age where there is a dizzying amount of data available to us – certainly as digital marketers, but now even as individuals.
We collect data because we can, and even because it’s cool.
The question now is – what do we do with this data?
In times gone by, (ala #backintheday) each village contained specific roles for each member of that community to become a master of.
The blacksmith, the farmer, the baker, the fishmonger, the painter – you were assigned one of these roles, typically inherited, performed your duties, then traded the goods in your art for the outputs of other masters.
In today’s world, we are no longer assigned roles but have the freedom to choose…
The richest prize fight in history, that took promoter Bob Arum five years to pull together, occurred over the weekend.
Perhaps the most impressive thing about this fight from a marketing perspective, was that Bob’s company, Top Rank, pulled out all stops to not allow this event to be streamed in any way, shape or form except through official channels.
No Youtube, Periscope or Meerkat live streaming – even live audio commentary via the web was banned…
With the exponential increase of social media platforms – Facebook, YouTube, Instagram, Pinterest, LinkedIn, Snapchat, Vine, Tumblr, even good ol’ email – the question often arises: which platform should we be on?
The answer lies not in the platform, but your people.
The traditional Industrial Economy sales funnel/buying cycle has a number of tiers with the goal of marketing to progress through each tier of the funnel:
Unaware – People who do not know your product/service exists
Awareness – People who are aware your product/service exists
Interest – People who are interested in your product/service
Consideration – People who are investigating/researching who is the best product/service fit for them
On Thursday, possibly half the planet’s facebook feed was swamped with fans sharing this trailer of the most anticipated movie of the year.
While we can’t all expect our work to have Star Wars level virality, we can learn from one key signature that this trailer shares with the body of work of the man behind the camera, JJ Abrams.
JJ Abram’s signature flies in the face of current digital marketing efficiency …
In 1868, when the typewriter was first invented, the keyboard was laid out in alphabetical order – which makes complete sense.
The problem here was that the type bars that strike the paper would often get jammed when particular letters were typed too quickly together in sequence.
The solution, was to separate these letters as far away from each other as possible on the keyboard, slowing down the typing process but reducing annoying jams as much as possible – enter, the QWERTY keyboard.
Of course, today, we don’t use typewriters nor do digital keyboards suffer from the jamming problem…
April Fools Day seemed particularly remarkable for marketers this year, not because of the number of pranks that brands pulled on consumers, or even the number of pranks that went viral, but because of the number of pranks that were actually *really* good ideas and perhaps shouldn’t be left as pranks.
* Google Maps turned the world into a giant game of Pac-Man – surely a million dollar plus idea/app if anyone else had come up with this, but just another day for Google.
* Game company Hyperkin, released a joke cover that turns an iPhone into a Gameboy …