Adam Sugihto

Quote on ‘Going through the motions’

“If you always do what you’ve always done, you’ll always get what you’ve always got”

You only get one shot… is wrong

“You only get one shot, do not miss your chance to blow
This opportunity comes once in a lifetime yo” – Lose Yourself, Eminem

Risking all or nothing on one shot makes for a great Eminem song and climax in a movie… but is based on zero sum scarcity.

Per Mission

Seth Godin prophesied 10 years ahead of his time, that in the future brands will need to earn the right to speak to their audience.

He famously called this concept Permission Marketing.

This prophecy has well and truly come to pass and most brands online have come to terms with this.

The rising importance of the Curator

What if you’re not an artist?

If we look to the art world there is another extremely important role that must be fulfilled (and not necessarily by an artist):

That of Curator.

The Peter Principle and Creatives

The Peter Principle states that within any company, managers are promoted to their level of incompetence.

This makes perfect sense – the gifts and talents that get someone noticed as a technician aren’t necessarily the same gifts and talents needed at an Executive Management level.

But this brings up something inherently broken in the system.

Quote on the purpose for the Web

“The highest and best use of the Web is to bring relationship to Art” Intentional

McDonalds quote on marketing today

The way we look at the business now is very much around: How do we stop selling to…

Zero Sum is Dead

For so long, we have been trained in Zero Sum Games – for someone to win, someone else must lose.

The Olympics, the Oscars & Grammies, board games, reality TV shows, honour rolls at schools etc are all Zero Sum Games.

The Zero Sum Game is based on scarcity – there is only a limited amount of the prize so only one player can walk away with it. This is classic Industrial Age thinking.

The myth of Passive Income

When I ask aspiring entrepreneurs what the goal for their business is, an answer that often comes up is: “passive income” (ie. earning recurring income so you don’t have to work) .

Passive income is not a goal – its a fruit.

If you want to earn passive income, the goal, then is to deliver passive value.

What if the technicals are a given?

If you were to strip away all the technicals you currently enjoy that provide your competitive advantage – what’s left?

Consider the once quite profitable wedding photography market. Many moons ago if you were one of the few who owned an expensive SLR film camera and understood all its manual settings, you would have had ‘clear air’ in this market and charged handsomely. Today that is not enough – the wedding market is now in a race to the bottom.

The Relationship Bank Account

Social Media works only because of one thing: Relationships.

The relationship between you and your audience.

Relationships between your audience and each other.

Stefan Sagmeister quote on being unreasonable

“The line where others say it can’t be done, is when we say go for it” – Stefan…

15 To-Do’s in ’15

As we launch into the New Year, here are 15 things to do, in no particular order,  to bring out your best creativity in marketing in 2015.

1. Follow

Seth Godin is the marketer’s marketer – he is the one every marketer in the world is subscribed to (or should be).

Out of the hundreds of blogs I’ve subscribed to over the years, his blog is the only one I make sure I read daily.

This Is Your Year

You are imaginative.

You are creative.

You are an artist.

Hands-On Adwords Workshop

I rarely do workshops as it takes me away from client work, but as a favour for close friends,…

Website Call Conversions now live in Australia

Barely 3 months ago I wrote about Adwords Call Forwarding becoming available in Australia. As useful as this…

Upcoming Speaking Engagements

I rarely do speaking engagements but close friends, Bruce & Jacquie Macintosh of the IT Department, managed to…

Quote: David Ogilvy on Copywriting

“Four times as many people read captions as read body copy” David Ogilvy

Quote: Gary Vaynerchuk on creating content

“Content is king, but context is god” Gary Vaynerchuk

[video] Adwords Innovations for 2014

Its official, I’m calling 2014 the year of the PPC Wars.

The history of the internet has seen Netscape vs Internet Explorer. Windows vs Mac. iOS vs Android.

Now its well and truly Adwords vs Facebook Ads.

Make Believe

As the world continues to progress, consumers are climbing ever up Maslow’s Hierarchy of Needs. Rarely are we…

State-of-the-Art

We have become so used to using the phrase ‘State of the Art’ to describe new gadgets from…

Quote: Charles & Ray Eames on work

“Take your pleasure seriously” Charles and Ray Eames

Only do what only you can do

“… within a group of talented people, what separated the best from the rest was how long and…

Hot off the press: Google Call Forwarding now available in Australia

Not too long ago I wrote about the top 3 new PPC features I saw as the killer…

The last inbox standing

Photo Credit: YaaL via Compfight cc Lets face it, its not only our Twitter and Facebook streams that…

The fastest 105m sprinter in the world

What if you were the world’s fastest one hundred and five meter sprinter? Industrial age thinking meant we…

Painter’s Quote: On Starting

“The first stroke is the hardest but the last is the most satisfying” Painter’s Proverb

Why?

As kids we annoyed everyone with one word (apart from ‘no’!) that we used to say over and…

Quote: Van Gogh on starting

“If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that…

The Best for the Least for the Most

Charles & Ray Eames were designers of arguably the most famous furniture of all time.

Their motto (clarifications mine) was to:

“Create the best (products) for the most (people) for the least (cost)”

Don’t just call when you need us

Its natural to not share your work until you’re finished – until its absolutely perfect. Then you can…

Why are you still thinking locally?

Marty, you’re just not thinking fourth dimensionally – Emmett ‘Doc’ Brown Humans have been created to live in…

Quote: Massimo Vignelli on his design signature

“We achieve decoration by subtraction because subtraction is our methodology” Massimo Vignelli

Its not what you know

“Its not just what you know, its who you know” The Search Age Winning the race to the…

Why Artists Will Rule The World

Even if you have 500 friends on Facebook, you don’t see every post from every one of them….

Quote: Djordje Dokic on what making has taught him

“Make and you will make more” Djordje Dokic

Monetise the Meta

Give it away, give it away, give it away now – Red Hot Chili Peppers Musicians for the…

TV isn’t radio with pictures

Video killed the radio star – The Buggles TV is its own distinct medium but shares many characteristics…

Hot off the press: Native Facebook Website Remarketing

Less than 30 days ago I wrote about my top 3 new PPC advertising opportunities for 2014. Now…

Quote: Todd Sampson on creativity and business

“In today’s parity world, creativity is the last remaining competitive advantage in business” Todd Sampson

The 80/20 Rule

80% of results tend to come from 20% of causes – The 80/20 Rule     Science lessons…

Standardisation & Predictability

A Big Mac tastes the same all over the world The strength of McDonalds is that no matter…

Quote: Lumiere on serving others

“Life is so unnerving, for a servant who’s not serving, He’s not whole without a soul to wait…

Renting vs Buying

Begin with the end in mind – Stephen Covey There has never been an easier way to launch…

A Tale of Two Systems

It was the best of of times, it was the worst of times, it was the age of…

Your Number One Digital Asset

The email list is the real asset behind any online business In the virtual world, your email list…

The Network Effect

Every extra person added to the network, makes the entire network exponentially (not linearly) more valuable The introduction…

Quote: Perry Marshall on the difference between Adwords & Facebook

“Adwords is advertising to a moving parade, Facebook is advertising to a standing army” Perry Marshall

Niche of Niche

Thanks to the Long Tail, going niche of niche is no longer an option The Long Tail The…