With 2016 fast nearing its end, we took some time out to compile a list of a few of our favourite things here at Intentional this year.
Coffee: Padre – Daddy’s Girl. For those of you who like their coffee strong, Daddy’s Girl blend makes a killer latte. Plus in recent months has been a favourite via Aeropress too. Find it here.
Meal: Crispy Eggs @ Mr Hendricks. In a year dominated by talk of the classic Smashed Avo, it was impressive to find a brunch spot doing something innovative that actually added to the flavour, not just being different to be different. Oh & guess which coffee they serve?
Wine: 2014 Taylors Clare Valley Shiraz. Saying yes to a sommelier AirBnb guest might have made for some slow mornings for one of our Intentional team in 2016, but it also helped uncover an absolute gem. Not many bottles left out there now!
Book: Team of Teams: General Stanley McChrystal. The marketing book of the year that has nothing to do with marketing – how the US military transformed their very DNA from being a war machine that fought one country to another, to becoming a decentralised team of teams that could respond to small terror cell insurgencies. The truths contained in here are eerily parallel for brands needing to change their DNA to market in a global, socially connected world.
Album:Client Liaison – Diplomatic Immunity. The passion to bring to life music inspired from an upbringing the midst of Corporate Australia / The 90s, including the purchase of an ‘Off White Limousine’, launching a Baywatch inspired clothing line and a website that brings back memories of Commander Keen. Going to be on high rotation across summer.
App: Pensieve. Probably the most simple and least sexy app, but incredibly useful!
Ad Campaign: Spotify – Thanks 2016, it’s been weird. A clever use of data with connection at the heart of the campaign. With all the data points they could have spoken about – number of users, hours of music listened to, market share vs competitors etc.. it’s a pleasure to see what they selected.