The idea of having an artist-in-residence is simple.

Having an artist contributing their art in our cafe/pub/hotel/institution benefits us and our community by creating a more human, interesting and remark-able environment (especially when compared to competitors who don’t have an artist-in-residence).

The online space is no different.

Congratulations to friend of Intentional, artist and photographer @oakandink, for his recent stint as guest Instagrammer for the Sydney Museum of Contemporary Art.

In the Connection Economy, even if your brand is already an artist, its even more of a win-win to have your own artist-in-residence.

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