Melbourne’s cafe scene is suffering from a first world hipster problem – all cafes are beginning to look the same.
So how does a new cafe stand out in such a sea of sameness?
Architect Justin Northrop observes: “The buzz some places need to justify their expense is prohibitive for places with no backstory”.
What’s happening in Melbourne’s cafe culture is a physical parallel of what is happening online in niche after niche… brands are beginning to look the same.
If your brand is finding it difficult justifying your place online, then Justin’s advice applies equally to the digital realm – build from your backstory:
Staying true to your roots is a surefire way to be a unique, authentic voice in your market.