Do you have a Control Ad that no matter how much you split test, you just can’t seem to beat?

I have adapted a technique from Marketing Psychologist Glenn Livingston, that involves using Adwords, a Landing Page and the KISSinsights survey tool to beat long-standing Controls.

Long story short, Hiten Shah, CEO of CrazyEgg and KISSmetrics, recently approached me to write a guest post on his KISSmetrics blog.

Visit the KISSmetrics blog to read our guest post:

How to beat your Adwords Control using KISSinsights

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