Do you have a Control Ad that no matter how much you split test, you just can’t seem to beat?
I have adapted a technique from Marketing Psychologist Glenn Livingston, that involves using Adwords, a Landing Page and the KISSinsights survey tool to beat long-standing Controls.
Long story short, Hiten Shah, CEO of CrazyEgg and KISSmetrics, recently approached me to write a guest post on his KISSmetrics blog.
Visit the KISSmetrics blog to read our Intention.al guest post:
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