Are you tried of your designers and agencies spewing back UGC as the answer to any question related to creative or ad account performance?

There is a reason for it as User Generated Content (UGC) has become a secret weapon of the top performing fashion brands in Australia. Meta themselves included as 1 of 5 key ingredients to a successful ad structure

Yet the feedback we hear is the difficulty in creating a systematic way to keep up with the production demands in a way that still feels on brand. The block appears to happen through the definition of UGC as only considering Users generating this content.

UGC might be authentic, relatable, and speaks to consumers in a way that traditional advertising cannot – but it doesn’t have to only rely on customers/users to create this. In this article we’re sharing 7 styles of UGC that perform strongly and within your control to implement a system for.

Reviews and testimonials are one of the most common forms of UGC content. They can be used to showcase how customers are enjoying your product or service. Use a tool like Vouch and build into your monthly creative cycle to request & review.

For some reason a trend has developed where brands look at their organic content in isolation to their paid media creative – one of the biggest troves for UGC is often sitting in your content & organic social team.

Sounds old school – but surprising how many brands ignore the UGC already taking place! Customers will naturally share your brand through photos (perfect to stitch a few together with a text overlay) & videos sometimes even tagging your brand in the post! In general we’ve found those who tag are open to the content being used in ads – simply updating workflows for your community manager to stockpile those for your ad creative team to leverage is all that’s needed.

On every shoot put somebody in charge of capturing b-roll on an iPhone. The final touch of make up, the change over from outfits, a quick chat and joke before the camera rolls – these lo-fi moments may not be traditional UGC in the sense that a user created; but what we’re aiming for is authentic, unique and relatable.

We have seen numerous times where the iPhone b-roll content outperforms the perfectly lit shots.

This is an amazing way to engage your retail teams charging them with filming unboxing of new stock, organising VM displays, talking up best sellers.

There’s a split taking place with influencers; those who continue to focus their content on themselves to build their name & those who are diversifying to content creation.

Simply asking your current or favourite influencers how they are making content often opens up conversations to produce ongoing UGC style with existing relationships.

The last and certainly not the least – is getting your Founder, lead designer, head of brand etc.. on camera! Let them tell the story of their brand, of the latest collection, inspiration, fabric types & styles, their vision – doing this on a selfie cam and/or through answering questions posed by customers