"I love proving people wrong" 23 year old, former model @NatashaBautista worked her way up from employee #10 to now GM of Manila based startup GrabTaxi. When she started, she was the only local woman on the team who understood females' need for safety when hailing a cab: "I was the target market". Now 8 out of 10 of the GrabTaxi team are females. The @GrabTaxiPH app is currently the most downloaded transport app in the Philippines. #worldchanger #changemaker #leanin #startupgrind #inspo #inspiration #philippines #itsmorefuninthephilippines #manila #manilafolders
In listening to her story, there was one part of Grab Taxi’s marketing strategy that made my ears prick up – their primary customers weren’t the end consumers hailing the taxis, but the taxi drivers themselves. Grab Taxi knew that if they could get the taxi drivers on side, that these influencers will naturally spread the Grab Taxi story to their intended end recipients.
For Grab Taxi, these taxi drivers were their ‘Choke Points‘ – if they got their strategy right with this segment, all else would follow.
Is there a way you can powerfully reach your end consumers through their influencers.
Who are your choke points?