Conversion Value refers to the Dollar Value that each website Conversion point is worth to you.
This can come from either:
- Transaction Revenue. Direct revenue figure as supplied by your Ecommerce platform, or
- Goal Values. Dollar figures you assign to non Ecommerce Conversions
Macro-Conversion Values will typically be orders of magnitude higher than Micro-Conversion Values. For example, a website sign up (Macro-Conversion) may be worth $80 to your Brand, but an Individual Product View may only be worth $0.05.
Feeding appropriate Conversion Values for all Macro and Micro Conversions to our AI optimisation algorithms allows them to learn which conversions to prioritise – so they know to skew your best ad dollars towards targeting more likely to Macro-Convert.
Total Conversion Value = Sum of all Transaction Revenue + Sum of all Conversion Goal Value
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Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.
Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.
If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello
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