Its natural to not share your work until you’re finished – until its absolutely perfect.
Then you can call on all your fans and surely they’ll come, right?
Today social media has raised the bar regarding the potential relationship a brand can have with fans.
If you just call on us when you want us to buy, you’re asking fans to make a withdrawal from our relationship bank account.
That’s all well and good – but have you made any deposits?
In this Connection Economy, why not:
- Share your creative journey with us before you’re finished?
- Maybe keep us in the loop with your rough drafts, betas, early wins and work-in-progress?
- Or perhaps engage us with the Meta – the stuff ‘about’ the work, the process, the dreams, the fears, the humanity that we all share?
Every update then becomes a deposit you make in our ‘relationship bank account’.
This way, when the time finally comes to sell your art and ask your fans for a withdrawal – there’s so much in our account, we can’t wait to make a withdrawal!
Don’t just call when you need us.
How can we help?
Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.
Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.
If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello
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