Its natural to not share your work until you’re finished – until its absolutely perfect.
Then you can call on all your fans and surely they’ll come, right?
Today social media has raised the bar regarding the potential relationship a brand can have with fans.
If you just call on us when you want us to buy, you’re asking fans to make a withdrawal from our relationship bank account.
That’s all well and good – but have you made any deposits?
In this Connection Economy, why not:
- Share your creative journey with us before you’re finished?
- Maybe keep us in the loop with your rough drafts, betas, early wins and work-in-progress?
- Or perhaps engage us with the Meta – the stuff ‘about’ the work, the process, the dreams, the fears, the humanity that we all share?
Every update then becomes a deposit you make in our ‘relationship bank account’.
This way, when the time finally comes to sell your art and ask your fans for a withdrawal – there’s so much in our account, we can’t wait to make a withdrawal!
Don’t just call when you need us.