If you’re starting a business in a mature market, like Melbourne’s cafe scene, a strong Backstory is now a non-negotiable.

But even once you know your backstory, how can you combine this with Connection Economics to disrupt an already mature market?

Serotonin recently opened their doors and may just be the best model we’ve seen this year:

Serotonin has a very strong backstory, but what’s most impressive is how they wove this backstory with Connection Economics to lead us somewhere we didn’t realise we wanted to go in the first place.

Their Backstory entices us to take part in their Frontstory.

* We are not connected with, nor do we receive any commissions from Serotonin for these observations

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