Content Exclusions, formerly Site Category Exclusions, is less about placement targeting and more about Brand Safety.
Here Advertisers can identify types of content (eg. tragedy, crime, sexually suggestive etc) that they do not want their Brand associated with – and opt out of them all at the Campaign level.
We recommend opting out of all available Content Exclusions as a matter of best practise, with the obvious exception if your Product/Service can serve that area.
How can we help?
Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.
Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.
If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello
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