Definition

CPA is an acronym for Cost per Acquisition.

Every time a user reaches a Conversion point, this is also known as an Acquisition. Another term for Cost per Acquisition is Cost per Conversion.

 

At Intentional

CPA = Cost / (Sum of all Macro Conversions + Sum of all Micro Conversions)

 

Intentional tip

Since we measure all Macro and Micro Conversions, if you are primarily interested in measuring the CPA of a specific Macro-Conversion, ask to get this specific CPA included in your monthly report.

How can we help?

Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.

Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.

If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello

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