Along with Content Keyword targeting, Managed Placements is probably one of the oldest forms of targeting still available for the Display Network. Here, you manually define ad placements (essentially URLs that are part of the Display Network) and Google will only show your ads on these placements.
- We call this kind of targeting – “following the content”. Here you don’t know anything about the user, only what web page or app content you want ads to show on. As we are targeting specific placements that contain your keywords, you can improve Content Keyword results by negativing (or bidding down on) managed placements that are performing poorly.
- Depending on how well you know your market, Managed Placements can be used for the entire spectrum of the Marketing Funnel