Along with Content Keyword targeting, Managed Placements is probably one of the oldest forms of targeting still available for the Display Network. Here, you manually define ad placements (essentially URLs that are part of the Display Network) and Google will only show your ads on these placements.
- We call this kind of targeting – “following the content”. Here you don’t know anything about the user, only what web page or app content you want ads to show on. As we are targeting specific placements that contain your keywords, you can improve Content Keyword results by negativing (or bidding down on) managed placements that are performing poorly.
- Depending on how well you know your market, Managed Placements can be used for the entire spectrum of the Marketing Funnel
How can we help?
Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.
Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.
If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello
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