Definition

Negativing, Positiving and Sculpting are regular maintenance activities taken on accounts in order to maximise performance.

 

Negativing

Negativing refers to blocking either irrelevant search queries on Search, or poor Placements in Display.

 

Positiving

Positiving refers to promoting new keywords discovered by mining Search Query reports into their own SKAGs.

 

Sculpting

Sculpting refers to ensuring the right search queries are being directed to the right SKAGs so that the right ads are being shown. Ultimately, it refers to making sure every Search Query in every account has a clear Line of Sight.

How can we help?

Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.

Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.

If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello

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