Glossary: Remarketing

Definition

Remarketing refers to the ability to target users who have already interacted with your brand – whether that is having clicked an ad, been to your website, subscribed to your email list or even if they have called you.

Once you have aggregated these users into appropriate audiences, we can then Remarket to them with the best practise of showing segmented ad creative relevant to their most recent brand interaction. For example, if someone has just downloaded a whitepaper, show an ad that takes that person to the next step in their customer journey.

 

Dynamic Remarketing

Dynamic Remarketing takes the idea of Remarketing further by incorporating Dynamic Tags (best implemented with a Tag Management solution). This allows highly granular, but fully automated ad creative, a classic example being showing a Shopping Cart Abandoner an ad with the exact item that they left in their shopping cart, potentially with an extra discount to lure them back to complete their transaction.     

 

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