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Every 5 year old is an artist – they can’t help but create, explore, experiment, adapt.

By the time they are 10, few believe they are artists anymore thanks to a school system skewed towards rewarding intelligence and killing creativity.

On the one hand, I’m talking about kids and the school system, but I’m actually talking about brands and the industrial system.

When brands start out, they are forced to create, explore, experiment and adapt but as they grow, over time they become standardized & consistent.

The problem with this is that today the world has changed and we now live in a new Connection Economy.

Here, standard and consistent is boring and rejected.

Here artistry is now rewarded.

How old is your brand?

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