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Keep ’em guessing

Since getting my first email address 20 years ago, I’ve subscribed to hundreds of email newsletters across all kinds of niche of niche topics.

Of all of these, there has been only one that I read daily and stay subscribed to: Seth Godin.

In considering about why I’ve stuck with him compared to countless others I boil it down to these things:

No doubt, in reading this blog, if you also know Seth, you will recognise his style which has influenced my thinking, and naturally my writing.

Which makes me curious… who have *you* followed for years and why do you still follow them?

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