The way we look at the business now is very much around: How do we stop selling to our customers and how do we start serving? Technology has enabled people today to expect a much closer relationship.
– Mark Lollbak, McDonalds CMO, Australia
The way we look at the business now is very much around: How do we stop selling to our customers and how do we start serving? Technology has enabled people today to expect a much closer relationship.
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