Glossary: Remarketing

Definition Remarketing refers to the ability to target users who have already interacted with your brand – whether…

Glossary: Topic Targeting

Definition Topic targeting leans on Google’s enormous indexing database to web pages and apps that are associated with…

Glossary: Managed Placements

Definition Along with Content Keyword targeting, Managed Placements is probably one of the oldest forms of targeting still…

Glossary: Affinity Audiences

Definition Affinity Audience targeting leans on Google’s enormous cookie database to target users who have an interest with…

Glossary: In Market Audiences

Definition In-Market Audience targeting uses signals from visitor browsing behaviour. Once a users’ browsing behaviour for a particular…

Glossary: Content Keyword Targeting

Definition Content Keyword targeting, originally known as Contextual Keyword targeting, was the original targeting type for the Display…

Glossary: Audience Keyword Targeting (DSK)

Definition Formally known as Display Select Keywords (DSK), Audience Keyword targeting is a blurring of the line between…

Glossary: Programmatic, Artificial Intelligence and Machine Learning

Definition Because of the mountains of data now available, perhaps the biggest digital advertising buzzwords of recent times…

Glossary: Attribution

Definition When Intentional first started in 2010, the digital climate was very different. Back then, all of us…

Glossary: Single Source of Truth

Definition When Intentional first started in 2010, there was only really one digital advertising channel of worth (at…

Glossary: CPA

Definition CPA is an acronym for Cost per Acquisition. Every time a user reaches a Conversion point, this…

Glossary: Spend

Definition Ad Spend is simply the amount of money directed towards advertising for a particular period of time….

Glossary: ROAS / VOAS

Definition Return on Ad Spend (ROAS) and Value on Ad Spend (VOAS) both refer to the same thing…

Glossary: Conversion Value

Definition Conversion Value refers to the Dollar Value that each website Conversion point is worth to you. This…

Glossary: Conversions

Definition Conversions are important milestones that signify to you that visitors on your website have taken actions that…

Glossary: Impression Share

Definition Impression Share refers to the percentage of Ad Impressions your Brand received for targeting your are purchasing….

Glossary: The Marketing Funnel

Definition The classic Marketing Funnel refers to where a consumer may be in their journey to being a…

Glossary: RLSA

Definition A terrible acronym, but a powerful feature, Remarketing Lists for Search Ads (RLSA) are the ability to…

Glossary: Negativing, Positiving & Sculpting

Definition Negativing, Positiving and Sculpting are regular maintenance activities taken on accounts in order to maximise performance.  …

Single Keyword Ad Groups

Definition SKAGs (Single Keyword Ad Groups) is a term you may hear us talking about at Intentional. This…

Glossary: Line of Sight

Definition Line of Sight is a phrase you’ll often hear us talking about at Intentional. The origin of…

Glossary: Organic vs Paid Search Results

Definition Paid Search results are those listings that appear at the top of the Search Engine Results Page…

Glossary: Competitor Campaigns

Definition Competitor Campaigns refer to when a Brand buys their Competitor’s Brand terms as keywords. Reasons for buying…

Glossary: Unbranded Search

Definition Unbranded Search refers to when a Brand buys general, non-Brand keywords. Reasons for buying Unbranded Search keywords…

Glossary: Branded Search

Definition Branded Search refers to when a Brand shows Search ads against its own Branded keywords . Reasons…

Before you pay for clicks: Step 4

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Chris Fraser

Partner & Mission Director Chris straddles either side of being a Gen X & Millennial. Spending the first…

Case Study: Canon

The Challenge Intentional collaborated with Pictureworks Group & Canon Australia to launch the world’s first range of Personalised…

Before you pay for clicks: Step 3

In this 10 part series, we are exploring 10 steps you can take to get your digital house…

Before you pay for clicks: Step 2

When we measure something, now we not only have a reality of where we are and have a…

Before you pay for clicks: Step 1

Begin with the end in mind – Stephen Covey   DIY Digital Audit: 10 steps to get your…

Google Display Network goes AI

* This article originally appeared on smk.co – as one of our resident guest blog posts. In September,…

[Video] Bitcoin, Blockchain and disrupting Digital Advertising: Part 2

This week, we continue our exploration with Part 2 of: how Bitcoin & Blockchain technologies are threatening to disrupt the Digital Advertising space.

Once again, this was a talk I gave at the Melbourne chapter of Web Analytics Wednesday, this is skewed towards Analytics professionals – however there’s more than enough in here for anyone involved in Digital Advertising …

[Video] Bitcoin, Blockchain and disrupting Digital Advertising: Part 1

Three months ago I gave an industry talk at the Melbourne chapter of Web Analytics Wednesday titled: “Bitcoin, Blockchain…

Pricing: Our “No Hidden Fees” Promise

It may take you by surprise to hear we have a “No Hidden Surprises” fee policy. You may…

Facebook Advertising

Since Facebook went public, Mark Zuckerberg and team have been redefining digital advertising. Facebook & Instagram combine five targeting ‘x factors’ for advertisers: People (not cookie) basis, social graph, self declared interests, 1st party data matching and 3rd party data partners. The combination of all five features means facebook data perhaps has the most comprehensive digital user dataset for ad targeting in the world. Because of this, Facebook/Instagram targeting can be done throughout the entire marketing funnel from unawareness to decision making and even beyond to building loyalty and advocacy.

The impact of Bitcoin & Blockchain technology on Digital Advertising

Noticed the price of Bitcoin making headlines quite consistently in recent months?

Noticed the word (or the threat of) Blockchain being used cross industry?

Wondering what all the fuss is about – and if this will have anything to do with your Online Marketing and/or Analytics efforts?

Your first 3 months in Programmatic: Part 2

Last month we started exploring the good news that Programmatic delivers us marketers.

This month in Part 2 if our mini-series, let’s kick off with the not-so-good news …

Your first months in Programmatic: Part 1

The promise of Programmatic is that we as marketers, can simply upload our campaigns, then ‘set and forget’ the algorithm to go get us better results.

No more worrying about bids, budgets, conversion rates and CPAs.

Is the Programmatic dream really here?

Throughout this year, we’ve been trialling different Programmatic solutions for both Adwords and Facebook advertising and here’s some of our findings that will prepare you for your first three months of Programmatic…

In the first part of this article, we’ll start off with the good news …

The one bit of Ad Tech you’re probably out of date with

If you’re doing well enough to keep up with the advances in ad tech, there’s likely one area that you’ve overlooked …

The YouTube Scandal: What Brands Should Do

So you’re caught between a rock and a hard place.

You’ve seen all the Adpocalypse stories and are concerned that your programmatic ads are costing you millions in fraudulent clicks at best or associating your brand with hate-filled, bigoted corners of the web at worst.

Yet at the same time, you still have to build your brand online and unlike P&G, you can’t simply pull your digital ad spend.

Here are some things you (or your agency) can do to buy yourself or your stakeholders some peace of mind:

A few of our favourite things: 2016 Edition

With 2016 fast nearing its end, we took some time out to compile a list of a few…

Single Source of Truth: Keeping the ad platforms honest

Would you set a fox to guard the henhouse? If you’ve been using Facebook and solely relying on…

Adwords update: SEO loses, Google wins

The biggest news hitting online advertising circles in the last few days (though notably absent from the Adwords blog itself) is that Google is removing something that has been present in Adwords since day 1 – right hand side ads.

Right hand side ads (traditionally ad positions 4 through to 8 on the Search Results page) were traditionally the bastion of advertisers who had tight Cost per Conversion/Acquisition limits – here on the right hand side, advertisers could bid low and know that even though they may not get click volume, they could get profit from these cheaper clicks.

Why would Google remove the ability for advertisers to execute this perfectly valid strategy?

Year in Review: Top Connection Economy Posts

We wrap up our Year in Review mini-series today by looking at our most popular Connection Economy posts for 2015 …

Year in Review: Top Branding & Identity Posts

Today, we continue our Year in Review mini-series by looking at our most popular Branding & Identity posts for 2015 …

Year in Review: Top Facebook Posts

We started off our Year in Review yesterday, by looking at our most viewed and shared Adwords posts for 2015.

Today, continue our Year in Review by looking at our most popular Facebook posts for 2015 …

Year in Review: Top Adwords Posts

As part of our Countdown to 2016, we’re assembling our best posts for 2015.

Today we kick off our Year in Review with the most popular posts about Adwords for 2015 – as voted by you (ok, Google Analytics 😉

Tis the season for giving

The opportunity and challenge for marketers today is that marketing is now relational.

Not only do we need to do our jobs as marketers, but we also have to have both emotional intelligence and capacity in order to stay in relationship with followers and lead them on a journey of becoming.

That’s a tall order and something marketers who came before us never had to do.

Yet the principles that govern all relationships still apply …

This is the droid we were looking for

Well before the new Star Wars release, one character stole the show and our hearts – and it wasn’t a Skywalker, but a rolling droid.

When this droid rolled on stage back in July, the world’s collective jaw dropped to realise, this wasn’t a special effect, this is real.

Its almost nonsensical that a metal ball can be so expressive, so human.

Even more fascinating is the story behind BB8…