When I was growing up I was fascinated with the Myer department store that anchored our nearby shopping centre.
As a kid the only place I naturally was interested in was the Toy Department – why was the toy department always on the top floor? Can’t these adults plainly see that all toys should be at the main entrance?
But no, we kids always had to make it past the overwhelmingly smelly main entrance dominated by perfume counters and …
Hal Varian, Google’s Chief Economist, is famous for developing Adwords’ Quality Score algorithm – his instructional video is mandatory viewing for anyone even considering using Adwords for advertising.
Less well known (for now), is Jon Hegemon, Facebook’s Chief Economist. Jon’s decisions into the Facebook Ads Relevance Score algorithm significantly affect both advertisers and Facebook’s shareholders.
‘Set & Forget’ was the promise of the Industrial Economy – that if one was able to setup processes well enough, one could leave the system to do its thing and get consistent results month in, month out.
‘Set & Forget’ works incredibly well for inanimate things – objects, processes, systems.
‘Set & Forget’ fails spectacularly in the one area that matters most …
BMW has recently done a cross collab with Melbourne rag Broadsheet, to explore the future of food and drink. (As an aside, expect to see more of this style of marketing – in this case, BMW leveraging Broadsheet’s relational influence over its target market for the launch of the new 1 Series).
One article caught my eye in particular: The Perfectionists.
Levittown was the first mass produced suburb that applied the industrial assembly line model to housing construction.
Levittown made ‘the American dream’ of owning a home possible by keeping all houses identical, save for small cosmetic variations. Developer, William Levitt, was even quoted as saying: “We’re not builders, we’re manufacturers”.
Late last week, Facebook dropped a bomb by announcing the launch of Facebook Live – its new live video streaming service and Periscope killer.
There really isn’t a whole lot different about Facebook Live compared to Periscope, so the reason Facebook rolled out this service isn’t about technical innovation – this is about maintaining market position and eliminating threats.
This behaviour isn’t new – Facebook did this years ago when …