[Video] Adwords Bidding Strategy

Assuming your Adwords account is structured correctly for both Search and Display networks, its time to optimise your spending. Bidding strategy can get very complicated – however the most difficult part isn’t the technical ability to set and adjust bids, its understanding the numbers in your business. Get that part right, and bidding strategy becomes easy.

Quotes: David Ogilvy on copywriting in CAPITAL LETTERS


[Video] How to maximise profit using Adwords

This is one of those videos that I love to hate…Google’s Chief Economist Hal Varian, (very simply) discusses advanced bidding strategies for maximising your profit using Google Adwords.

[Infographic] The Top 20 Most Expensive keywords in Google Adwords advertising

This Infographic was released a few weeks ago but I’ve mentioned it enough times to people that I…

Australian Government uses Adwords to get 670,000 shopping cart completions

For those in Australia, you might have seen the recent news story where 670,000 Australians failed to hit…

How to beat your Adwords control using KISSinsights

Do you have a Control Ad that no matter how much you split test, you just can’t seem to beat?

I have adapted a technique from Marketing Psychologist Glenn Livingston, that involves using Adwords, a Landing Page and the KISSinsights survey tool to beat long-standing Controls.

New Gmail Preview Theme: 3 consequences for your Adwords Campaigns

Just like the rest of Google, Gmail will soon be rolling out a new look-and-feel that will soon…

Quotes: Morgan Spurlock on how to make people listen

If you can make someone laugh, you can make someone listen. Morgan Spurlock

Sniper Tactic: Single Line Gmail Ads

Here’s an example of an advanced Adwords sniper tactic: the Single Line Gmail Ad. Gmail ads have always…

Are your Adwords ready for Embedded Sitelinks?

Last week on July 7th 2011, Google announced a new Adwords format that continues the evolution of the…

10 Adwords features to use – before your competition does

Over the past 12 months I’ve seen more Adwords updates and notifications than in the previous 2-3 years…

How Google Adwords ranks your Ads

If you are advertising on Google Adwords and your Adwords Account Manager doesn’t fully understand this YouTube, then you are throwing money away. Guaranteed.

In all of my years in Search Engine Marketing, Online Advertising and Adwords Consulting, this is simply the best 9 minutes I’ve ever spent.

The 3 tests of the perfect web business

So you’ve got a twitter and facebook page that directs people to your website. Great! That means you’re…

Quotes: John Maxwell on becoming Intentional

When we measure something, now we not only have a reality of where we are and have a…