Woolworths Anzac Day campaign was by far the most public social media fail, but by no means the only #brandzac marketing crime.

Marketers could learn how not to do social media by reading all the fallout.

Perhaps one of the more vocal views held by the industry has been that Woolworths aligned its brand too closely with Anzac Day.

Brand proximity isn’t the issue – authenticity is.

Because fans are now in relationship with Brands, it becomes obvious when a Brand all of a sudden changes tune and tone – particularly when this has virtually nothing to do with the reason they followed the brand in the first place.

Brands shouldn’t be afraid of aligning too closely with Anzac Day (or any event/issue), as long as the connection is authentic and aligns with your backstory – from your follower’s point of view.

Don’t take your followers where they don’t want to go.

How can we help?

Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.

Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.

If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello

Stay up to date

Get notified when we release more content. Subscribe here.

0 0 vote
Article Rating
Subscribe
Notify of
2 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
5 years ago

Great analysis. I love your insights.

0 0 vote
Article Rating
Subscribe
Notify of
2 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
5 years ago

Great analysis. I love your insights.