Rules vs Relationship

For millions around the world, he resurrection of Jesus on Easter Sunday marks the dawn of a new era.

Because of this day, faith is now no longer determined by our ability to obey a rigid set of impersonal commandments and rules.

Instead, a new way to know God has been made available, in the form of a relationship with Jesus.

Curiously enough, this Easter Sunday may be a good time for brands to take a leaf out of Jesus’ book.

Consciously or unconsciously, most brands’ faith is still in following an outdated set of impersonal Industrial Economy rules.

But a new era is here in the form of the Connection Economy – built on the foundation of genuine relationship.

On this day, its timely for every marketer to consider: Is my faith based on following outdated rules or in building genuine relationship?

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