In 1997, this well known ad was written by a classifieds editor as one of two ‘space fillers’ for ad slots that he couldn’t fill.
Thousands of responses and years later, this ad became an internet phenomenon and ultimately was turned into a classic indie movie.
Less known was the other ad – a standard ‘singles’ classified – that went virtually unnoticed.
What’s the difference?
One ad promised adventure and unpredictability. One gave what was standard and expected.
Whether they realise it or not, brands are taking fans on a mission over time.
Is it an adventure, filled with risk?
Or is it expected and predictable?
Sure, guarantee quality.
But don’t guarantee safety.
How can we help?
Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.
Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.
If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello
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