‘Set & Forget’ was the promise of the Industrial Economy – that if one was able to setup processes well enough, one could leave the system to do its thing and get consistent results month in, month out.
‘Set & Forget’ works incredibly well for inanimate things – objects, processes, systems.
‘Set & Forget’ fails spectacularly in the one area that matters most in today’s Connection Economy – relationship.
Imagine building your relationship with your significant other by only sending scheduled, calendered, prerecorded messages timed for peak open rates.
‘Set & Forget’ is the enemy of human connection. If a goal for your marketing strategy is to formulate a predictable ‘Set & Forget’ system, your ladder is leaning against the wrong wall.
The good news is that knowing this, there are also friends of human connection: authenticity, vulnerability, risk, spontaneity, fun, surprise, generosity, randomness, variety, romance, art.
Lean your marketing ladder on this wall and climb safely for years to come.
How can we help?
Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.
Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.
If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello
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