The average person unlocks their mobile phone 150 times per day for an average use time of 170 minutes per day.

That gives an average session time of just over 1 minute.

By the time you consider some of the longer daily session times – commuting to work, lunch breaks, toilet breaks and actual phone calls! It’s likely this average session time¬†becomes well short of 1 minute for most people’s sessions.

When developing content make it snackable – something that is appealing, easy & enjoyable to consume.

– Chris Fraser

H/T: Google Masterclass – Melbourne August 2015.

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