The average person unlocks their mobile phone 150 times per day for an average use time of 170 minutes per day.
That gives an average session time of just over 1 minute.
By the time you consider some of the longer daily session times – commuting to work, lunch breaks, toilet breaks and actual phone calls! It’s likely this average session time becomes well short of 1 minute for most people’s sessions.
When developing content make it snackable – something that is appealing, easy & enjoyable to consume.
– Chris Fraser
H/T: Google Masterclass – Melbourne August 2015.