10 Lessons in 10 Years:
Data Runs Deep

For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands online.

Watch our 10th Birthday Replay

If you enjoy this post, you’re going to love our very special 10th Birthday Event replay.

Over the years, we’ve been so single mindedly focused on advertising others, we practically never stop to advertise ourselves – but we figured that Ten years is definitely a milestone worth pausing for, reflecting on and celebrating!


As part of our Birthday celebrations, we took the opportunity to collate our Top Ten lessons that we’ve learned from Ten Years of converting potential online for some of Australia’s leading Brands.


Here’s our top lesson (of many) that we’ve learned from working alongside Data Runs Deep.


(Not?) Working with Data Runs Deep …


As a Specialist Ad Agency, our ability to say ‘yes’ to further developing our expertise in Digital Advertising only comes about by our willingness to say ‘no’ to many related services that clients would gladly buy from us if we were to offer them.

Less but better

Dieter Rams

Rather than trying to be a jack-of-all-trades, the approach we much prefer is to partner with other Specialist Partner Agencies who, in turn, also do ‘One Thing Well’.

Intentional 10th Birthday Highlight

$108m+ in Direct Acquisition Value driven for clients in 10+ years

One of the Partners we have loved working with over the years is Analytics specialist agency, Data Runs Deep.


Although we have worked alongside Data Runs Deep with a number of shared clients over the years, perhaps the biggest lesson we have learned from them has come from outside our working relationship …


Give Back

Data Runs Deep don’t make a big noise about this, but (in addition to doing exceptional work) they have been the driving force behind the Melbourne Chapters of both the Web Analytics Wednesday Meetup and Measurecamp Events.


In fact, we first met Data Runs Deep from the very early days of the Web Analytics Wednesday meetup back in 2013 – and have participated in and contributed to various Meetups since.


It is one of the most beautiful compensations of this life that no man can sincerely try to help another without helping himself

Ralph Waldo Emerson

The value in bringing the Melbourne Analytics community together is incalculable – we certainly have learned so much from each meetup which ultimately always finds its way back to our client accounts.

Intentional 10th Birthday Highlight

$36m+ in Digital Ad Spend under management in 10+ years

But more than that, the community that has been built has resulted in some long lasting relationships – which became especially important as we each rallied together to help our clients pivot in 2020 as COVID-19 brought both the offline and online world the greatest challenge we had faced in recent years.


As any event organiser knows, herding people is hard! In all the ways we have seen, both little and big, we love how Data Runs Deep keep giving back to this industry – and starting with our 10th Birthday Event, we’re hoping to emulate in our own small way.



Your turn

Time to get Intentional?

We exist to help your Brand convert its full potential online.

For our 10th birthday, Intentional has been celebrating what can be achieved in Ten Years. We’ve collated our top ten lessons from ten years working with some of Australia’s leading brands.


Over to you now! What can you see happening in the next ten years?


What can you do In Ten?





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