In winemaking, no two vineyards are the same.
Each plot of land used in a vineyard has its own unique characteristics, its own Terroir.
Terroir is what gives grapes grown on each plot their own unique taste and includes elements like exposure to the sun, vicinity to water source, nutrients in the soil, surrounding trees & vegetation competing for resources, access to shade, contours of the land, etc
Even two side by side, plots of land in the same vineyard will have a different Terroir and so produce different wines.
In the same way, even two brands competing side by side in the same niche have both grown from a different Terroir.
Your Terroir is unique, authentic and most of all… is yours alone.
In a world where everything is being commoditised and brands are looking more and more alike, going back to your roots is essential.
What’s your Terroir?