Most people are familiar with the idea of an elevator pitch – to explain what you do to a stranger within the time it takes them to get on and off an elevator, say 30 seconds or less.

The ability to succinctly explain your USP is important, however many brands are such masters of their craft that 30 seconds can’t possibly do justice in communicating all their unique nuances to a potential customer.

Why are we trying to sell a cold stranger on a 30 second elevator ride?

What if we could take them on an extended road trip and give them an experience of who we are over time?

The good news is now that we’re all connected – we can.

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