A breathtakingly simple and elegantly human solution to bypass gaming the system or worrying about the algorithms:

“If we were having a meal together, would I genuinely want to pull out my smartphone and show you this ad or social media post? If not, I shouldn’t publish it, let alone put any money behind it.”

HT to Daniel Flynn of Thankyou Group for sharing this challenge laid down by Paull Young of Charity Water.

  Subscribe  
Notify of