As every Adwords account around Australia comes to terms with the Enhanced upgrade d-day on Monday 22, its worthwhile knowing the impact that Adwords Ads has on Mobile devices.

Google recently did a second Search Ads Pause Study, this time specifically on Mobiles to find out: “If I’m already ranking organically on mobile, what difference do Ads make?”

On average, the study found that 88% of clicks on mobile search ads are incremental – that is, these are *extra* clicks that would *not* have been obtained if ads were not present.

Learn more from the original post.

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