The Apostle’s Creed has been a statement of beliefs used by the Catholic Church to rally and unite believers for centuries.
Today, your current and potential consumers deeply believe (as distinct from ‘like’) all sorts of things about themselves – and will subconsciously look for these beliefs to be echoed in the brands they interact with.
If your brand was to put together a statement of beliefs to rally and unite your ‘believers’, what would your Creed look like?
Finish this sentence: “This we believe … ”
ps. Designed by Apple in California wasn’t a TV commercial, but a call to existing and potential believers of the Apple Creed