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In an Industrial Economy, mistakes cost money. In fact, due to the assembly process, mistakes scale.

So in a bid to lower and get things absolutely perfect, we scrutinise our processes to eliminate mistakes. Fair enough.

In the Connection Economy, mistakes still cost money, but if we make mistakes here, we’re doing it on social media, with people we are in relationship with.

Just as in real life, we all make mistakes, but when we open up, own up to them and do what we can to make things right, usually our relationship becomes stronger as a result.

Unlike the Industrial assembly line, our goal shouldn’t be to never make a mistake on social (or even worse, to avoid social media because of this potential).

In a relationally connected world, always being perfect makes you look like an impersonal machine.

But to err is human.

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