Toile is the word used by dressmakers & costume designers to describe the first wearable prototype of their design.

Just like prototyping in any industry, there is a journey from Toile to finished product – a journey of trials, failures, successes and unexpected discoveries.

And therein lies the art of this craft: on this journey, what do you say ‘yes’ to and what do you say ‘no’ to… and why?

True fans would die to get a peek behind the curtains to understand how you are crafting your art.

The good news for brands is that the highest and best use of the web is to bring relationship to art.

Why are you keeping your art a secret?

Take your fans on this journey.

Don’t just call on them when you need them.

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