Last month, business strategist and ex-Yahoo board member, Michael Wolf released an epic 136 page slide deck on the future of tech and media – well worth a read for any online marketer.

Inside this deck were many surprising findings – including that messaging (& not social networking) will be the killer app.

One of the slides (of many) that caught my eye however was this one:

Fractal App Development

If you do the math, that means just 0.005% of App Developers on the Google Play Store take 64% of the money.

Similarly, 0.007% of App Developers on the iOS App Store take 48% of the money.

In Michael’s own words, the number of developers on a platform doesn’t matter if the top 20 take most of the money.

This seems so unfair.

Why is it that such a small minority are making so much?

What do these less than 0.01% of App Developers know that the other 99.99% don’t?

Firstly, the top 20 clearly understand the 80/20 rule.

Less commonly, they understand that the 80/20 rule is fractal.

How can we help?

Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.

Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.

If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello

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