Today, Google announces Enhanced Campaigns for Adwords.

In a nutshell Enhanced Campaigns allows the advertiser to show different ads to the same user – depending on the context (location, device, and time of day) of where/how the user is searching.

For example:
* If a user is at home searching for Pizza on a tablet, an ad is shown that can direct the user to an online ordering page.
* If a user is walking down the street searching for Pizza on a smartphone, a location specific ad showing a map to the nearest pizza store is shown with Click-to-Call capability.

Different bids can be made depending on location, device and time of day – all contributing to increased relevancy for both the searcher and the advertiser.

Adwords Enhanced Campaigns will slowly be rolled out as an upgrade option to Adwords advertisers over the next few weeks.

Google will be working with Adwords Certified Partner Agencies (such as Intention.al) through the Google Engage program to assist clients in the transition.

Learn more about Adwords Enhanced Campaigns

How can we help?

Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.

Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.

If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello

Stay up to date

Get notified when we release more content. Subscribe here.

0 0 vote
Article Rating
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments
0 0 vote
Article Rating
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments