Late last month, Facebook made a relatively quiet announcement – the introduction of Search FYI.

Facebook has always had fairly limited search capability – the ability to find people to add as friends, groups to join and trending topics etc.

A very utilitarian type of transaction.

What makes the Search FYI update intriguing is that Facebook is now overlaying its social graph to the search results – so we will now see results skewed towards news our Facebook friends have liked, commented or shared.

With this move, Facebook has taken the ultimate one-to-one web transaction we take for granted – googling – and disrupted it by unlocking hidden value stored in our many-to-many relationships.

This is Search reinvented for our Connection Economy.

For the first time, Google has a real reason to be worried.

Brands currently offering a one-to-one transactional type service would do well to disrupt themselves by following Facebook’s lead and finding ways to unlock hidden value in the many-to-many relationships that already exist in and around their current customer base.

How can we help?

Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.

Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.

If you need help with your Online Ads, reach out to us here: https://intnt.nl/hello

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