Our brains are bombarded with 11 million bits of data every second.

The only way we cope with such a barrage of information is for our brains to be constantly tuned to one radio station: Wii-FM, “What’s in it for me”?

Every time someone is exposed to your email, tweet, facebook, blog post, advertisement, your message has to make it past their Wii-FM filter.

Its natural that whatever we’re working on becomes the most important thing to us and we just want to tell the world, making the mistake in thinking our customer is just as excited as we are.

Actually, our customer only wants to know one thing: Wii-FM?

Before you blog, facebook, tweet, advertise, ask yourself, what’s in it for the customer from their point of view?

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