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I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. – Michael Jordan

Every year, social media gives every brand at least 365 opportunities to ‘take a game winning shot’ in front of its fans online.

Sometimes its going to fail and that’s OK.

But failing to take a shot is not.

We want you to succeed.

Give us your best.

Take your shot.

Today.

ps. HT to Gatorade for this weekend, releasing a digitally remastered version of the classic Be Like Mike ad – 23 years on. Nice.

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