May 20, 2015

The Change

For the first time in history, a generation has grown up, with instant, global, online connection being their ‘normal’.

This is Gen C (‘C’ for Connected).

So dramatic has been the fundamental change from Industrial Economics to Connection Economics that we now have a whole generation who think and behave in ways that can’t be defined by previous labels (and hence can’t be reached by previous means).

Whenever there is change, there is opportunity but you must choose:

Be a professional of the old? Or amateur of the new?

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.


Business as Art