Case Study: Le Rose

The Challenge

Le Rose is an online retailer, specialising in robes and gifts for brides and bridesmaids.

After rapid organic growth via Etsy and Instagram, they were looking to transition to a scalable model using Paid Advertising, while maintaining their existing presence particularly on Etsy, where a majority of sales come from.

While protecting Brand was important – we needed to ensure we were not simply transferring value from one channel to another:

    1. Create a scalable structure for growth via Google Ads
    2. Maintain sales from Etsy
    3. Drive Branded Search performance from Unbranded keywords

In a season of rapid growth, we needed an agency that could listen & action our unique brief. Being new to Adwords it was incredible to have Intentional respond and explain the strategy & structure in a simple way. But more than that, deliver on their promise to help scale our business through advertising without sacrificing organic sales

– Kristy Breed, Founder, Le Rose

Strategy & Results

In the years we have been working with Le Rose, we’re proud to see their brand and sales grow month on month.

We successfully implemented a media buying strategy that started with Paid Search in Australia and has now expanded to cross-channel Search, Shopping & Facebook Advertising for both Australia and the USA – all the while still protecting organic & Etsy sales.

    1. Scalable structure that has been replicated in Australia & USA
    2. Overall revenue lift from Cross-Channel strategy for both AU & USA
    3. Unbranded keywords average 10x ROAS with Branded keywords average 50x ROAS