The Challenge

Intentional was chosen as the advertising partner to help drive consistent sales for The 5TH. Employing a unique sales model of our watches only being available for purchase 5 days a month.

After initial success on Instagram in Australia, we wanted to leverage this into growing our audience and exploring new markets in particular the US & UK.

1) Leverage existing customers in Australia to grow the brand awareness with high potential leads

2) Leverage the success of Australian audiences with growth in the US and UK markets

3) In a copy-cat market leverage the brand positioning and communicate core brand values through Facebook products to stand out from me-too brands


Intentional were an integral part of our team and provided exceptional services to help us grow and expand our business into new markets.

– Alex McBride, Founder, The 5TH


Strategy & Results

For The 5TH, we learnt the importance of brand building for direct response.

Forced upon us through their business model, we ensured new audiences were reached consistently > measured through views, leads and engagement to be primed for purchase during the 5 day sales.

This meant continual testing of objectives, creative and audience segments to find the right blend each month.

Custom Audiences + $LTV and Lookalikes off the back off these has been critical to their continued success in Australia as competitors have come and gone.

And a core reason behind the successful launches into the US & UK markets.

How can we help?

Not many people know this but the word ‘Crisis’ in Chinese is actually made up of 2 characters, one means Danger and the other means opportunity.

Although we are going through this crisis, this current situation can force us to come up with better and more efficient processes, internal collaborations and better leaderships.

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