bellroy digital agency

The Challenge

Bellroy’s monthly budgets dwarf what many brands would spend over an entire year. Intentional was engaged to find opportunities to further scale an already built out ad account.

The Strategy

Intentional focussed on the quickest wins available – for Google Search this was centred on modernising the ad account structure, improving conversion tracking & auditing out of date negatives.

The visual channels of Display, YouTube & Meta provided more opportunities for scale through creative audits, we sought to understand the best performing ads by category, format and style

Once we had the winners we built out the structures to increase budgets


% Meta Spend Increase


% Google Spend Increase

The Results

Over a 9 month period we increased Meta spend by 55% and Google spend by 33% while maintaining total ROI