orbitkey key organiser
orbitkey desk mat

The Challenge

Orbitkey’s initial brief for this campaign was a short term goal to maximise Google Brand search spend across their 3 key regions of Australia, USA and UK/Europe. With a deep set of retailers globally bidding on brand terms, the existing setup was limited to defending brand terms only with retailers becoming more aggressive and Orbitkey’s costs increasing / profits decreasing.

The Strategy

Phase One: Less But Better brand campaigns
We simplified the Brand Campaigns into human language. Rather than the PPC Specialists standard setup of; Exact, Broad and BMM.

We saw the differing intent of searches was divided between:
Orbitkey (brand only)
Orbitkey Reviews / Discount Code
Brand + Product

This allowed us to tick two boxes that were intertwined to improve results:
Fewer campaigns, optimised in a single Campaign budget to maximise Profit on Ad Spend
More human led language Ad Groups + Ad Copy
Orbitkey brand name as the original Key Organiser was.

8x

ROAS with double budgets!

$600k

Revenue Increase

The Results

Intentional has doubled the budget and Increased ROAS to 8.22x (from 3.7x) which resulted in a total Revenue from ads increase of $600k

As a brand that heroes intentional living, we love the intentional approach to our digital ad campaigns. If you want an agency focussed on feeding your winners, and a desire to remove all other distractions apart from growing your brand. I recommend Intentional.

— Rex Kuo, Orbitkey